Xavier Chardon (Citroën): "No customer chooses Stellantis, they buy our brands."

5 months ago · Updated 5 months ago

In a world where almost everything is just a matter of image, where customers are looking for the latest trendy innovation rather than a car that will take them from point A to point B, Xavier Chardon, the new strongman of Citroën, has decided to pull off a feat of honesty. Indeed, in the jungle of automobile brands, he is categorical: "No customer chooses Stellantis, they have a preference for our brands." What would a car enthusiast say? Let's review this elusive statement and examine the troubling reality of today's car market.

Source: www.caradisiac.com

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Clarks

I’m that guy they call when everyone else has already said, “It can’t be done.”Obsessed with engines, the smell of grease, and coffee that's way too strong, I spend my days grumbling about modern times while tinkering with stuff that goes faster than it probably should.I’ve got an opinion on everything — especially when nobody asks — and I never do things halfway: it’s either brilliant or a complete disaster. But hey, at least it’s never boring.I believe progress is great… as long as it doesn’t replace elbow grease, common sense, and a good old 12mm wrench.My style? Straightforward, raw, sometimes absurd, often funny (well, I think I’m funny).If you’re looking for someone discreet, politically correct, and ready to tell you what you want to hear… you’ve clearly knocked on the wrong workbench.But if what you want is real ideas, raw passion, and straight talk that smells like gasoline — welcome aboard.

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