Volkswagen unveils the ID. One, its new incarnation of the "people's car"

The years go by and trends change, but one thing seems to remain unchanged: the frenzy around Volkswagen's "people's car." After seeing various models with more ridiculous designs than the last, the famous German brand, with the ID. One, waves its marketing magic wand once again. Yes, my friends, get ready to welcome this electric car that promises to become the future - at least, that’s what they say.

A teasing sound with vague promises

It is in the halls of the Wolfsburg factory, this mythical place where the history of the automobile seems to have taken root, that Volkswagen has decided to reveal an initial glimpse of the ID. One. At first glance, it looks more like a child’s drawing than a finished model. Yet, it is supposed to be the spearhead of Volkswagen's ambitions, a direct competitor with small electric city cars like the upcoming Renault Twingo and the Citroën ë-C3. Because, let's be honest, who really needs a car priced at 20,000 euros in 2025? That's about as reasonable as buying a castle in France with money made from bricks and mortar. But Volkswagen believes in it, and their CEO, Thomas Schäfer, is already dreaming of the Champions League of car manufacturing.

A simple and unremarkable design

The ID. One is expected to be a compact model, with a design that could be described as… how to say… ordinary. One can guess a rounded front face, with a LED light signature that promises to be modern but not too much, considering the aesthetics of electromobility. Resembling a Polo or, dare we say, a Up!, this car seems aimed at a customer who wants to shine without really wanting to make waves. In short, a perfect mix of education and timidity, a bit like that guy in a pub who orders a mojito instead of a pint.

An approach to electric mobility full of ambitions

Volkswagen is not content with launching a generic model. No, this is an electric vehicle that aims to be affordable, with promises - those of innovation and sustainability. All, without really knowing what that means in practice. For now, the ID. One remains a bit mysterious, like a movie actor still choosing his role. But look, technology is evolving, and the German manufacturer, with its languorous experience with its older models, hopes to catch up. It remains to be seen if it will manage to juggle autonomy and price, which will be crucial for the success of this flagship vessel. Get your quotes ready, as several customers will dream of a version costing less than 20,000 euros in the fierce battle against the cost of electromobility.

The journey before the breakthrough

If we hope to see the ID. One on the roads, we will need to be patient. Waiting until 2027 is like waiting for Christmas hoping for a gift more exciting than a sock full of Monopoly bills. But don't worry, Volkswagen has promised to present a concept car in March 2025, which will probably turn heads, at least until the novelty wears off. In the meantime, the ID.2 will be launched, a model that will have its share of promises and may comfort those who were already fantasizing about testing this small city car.

A production that will not take place in Wolfsburg

A little cherry on top: the production of this vehicle will not take place in the symbolic city of Volkswagen. No, that would be too nice! Instead, the flagship products will be assembled elsewhere, probably in Spanish factories, while Wolfsburg will become the Holy Grail of electromobility. We won’t tell you what kind of innovative technology will be developed there, but just that could make any car enthusiast jealous.

The question remains: will the ID. One really manage to revolutionize the way the average person views electric cars? In a world where prices are rising and competition is fierce, will the promises of Volkswagen's future models resonate like an *engine noise* or a *desperate honk*? One thing is certain: the ID. One is one to watch, even if it might just settle for being in the ordinary lane.

Source: www.avem.fr

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