Volkswagen returns to more traditional names for its models

It seems that Volkswagen, the automotive giant known for its icons such as the Golf and Passat, has decided to refresh itself by abandoning its bizarre naming system like "ID." Instead, they will return to more sensible names. One almost wonders if we had a collective hallucination. Why, with such an absurd name as "ID.4," not go back to a good old Tiguan or Beetle? It would be like a street artist suddenly deciding not to sign their works, but just numbering them!

The Shipwreck of Modern Names at Volkswagen

This semantic drift took off in 2017 with the ID.3. A name that, when mentioned at the pub, often sparked quizzes on who could list the "ID" models in one go. We found ourselves clinking glasses with strangers, asking them for car abbreviations. But this doesn't please classic car enthusiasts, and with the return of traditional names expected by 2026, YES! Volkswagen is on a quest to return to reason, or at least, to the Jetta.

A Necessity, Not Nostalgia

Critical minds will say that this return is a golden opportunity to mask a chaotic transition to electric vehicles, a quick operation to erase past mistakes. Others, more optimistic, see it as quite clever: simplifying the nomenclature to integrate electric vehicles into the lineup like a good old Arteon. It’s a bit like a chameleon changing color but remaining what it is at heart. Imagine an electric Scirocco! That said, it’s still unclear, as who really knows what the new names will be? An Polo EV? That seems almost too simple.

A Turning Point for Electric Cars

By returning to classic names, Volkswagen is making a bold move, which could even be seen as revolutionary in a world where every brand seems to strive to be more obscure than the last. The ID lineup will conclude its chapter with the final flagship, the ID.7, and from there, it’s the dance of the old-new, a sort of nostalgic waltz. But what about Porsche, Audi, Mercedes... trembling in worry, or admiring this strategy? We still remember their "EQ", "e-tron", and other joyful nomenclature, which, let’s be honest, does not inspire anyone. It feels like a festival of acronyms!

Why This Obsession with Revamping Names?

The real reason behind this may be linked to savings in marketing engagement costs, or the realization that a Touareg sells much better than an ID. model. All of this heralds a return to solid foundations, where names are familiar and timeless. Ultimately, the automotive world is becoming increasingly complex with each technological advancement, but the simplicity of a good old model could well be the answer to an industry that is rushing to its doom.

What Implications for Volkswagen?

This return to basics could be not only a breath of fresh air in a milieu saturated with changes but also a way for Volkswagen to reposition itself in front of a clientele tired of ridiculous names. In 2026, customers might find names that evoke something more tangible than a two-digit number, reminding them of the joys of the past with iconic models like the Golf and the Tiguan. Who knows, perhaps even the Beetle will make its comeback in an electric version? After all, the automobile is an endless cycle of reinventions and returns.

For more information on these interesting changes, feel free to check the latest developments here: Volkswagen and Authentic Names.

Source: www.20minutes.fr

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