Volkswagen: Sturdy sales in the third quarter, driven by Europe and the rise of electric vehicles

Everyone knows that Volkswagen has often been the king of the road, but recently, it seems that this majestic automaker is transforming into a fine garden cart. However, in the third quarter, something unexpected happens. To everyone's surprise, the German manufacturer reports a 1% increase in global deliveries, overshadowing the already exhausted debate about whether its models are truly worth considering or just gas factories on wheels.

The key to this small victory? Europe, my friends. The Germans, with their unwavering love for cars, seem to have developed a taste for the new electrified models. They are selling like hot cakes fresh out of the oven. With a 60% increase in Europe for electric vehicles, this is a proud comeback, to the point that at times, one might almost believe that a wind of electrifying madness is blowing across the old continent.

But before starting to celebrate with beers and sausages, a glance to the east reveals a whole different reality. In China, things are getting terribly tough with a 7% drop in deliveries. Who would have thought that a herd of local manufacturers would rise to throw a wrench in the works of the giant from Wolfsburg? A true episode of “Survivor: Volkswagen Edition,” where the competition doesn’t seem ready to leave the stage.

Electric vehicles, stars certainly, but…

The sales of electric vehicles, on their side, show a promising picture with 252,100 units sold during the quarter, representing a 33.1% growth compared to the previous year. A real success in the United States where the market is exploding with a staggering increase of 213.5%. Yes, it is true that some may still get heated when seeing a Tesla on the road, but it seems that Volkswagen is trying to prove that they too can play in the electric outboard game.

However, there is a hitch that would make any somewhat lucid investor grind their teeth. China, yet again, records a catastrophic drop of 55% in EV sales, as if demand had vanished into a huge black hole of electromobility. Meanwhile, Porsche, trying to strut with its brand-new models, sees its sales in China plunge by 26% in nine months. It seems the hair salon where the brand used to go for its ad campaigns is on vacation.

A double-edged future

By analyzing these good old numbers, signs point to an uncertain future for Volkswagen. For the first nine months, the total number of vehicles delivered stands at 6,604,100, a nice little increase of 1.2% compared to last year. The fully electric vehicles, for their part, rise to 717,500 units, brightening the scene with a 41.7% increase in one year. But beyond the good numbers lie inevitable challenges, especially in the face of increased competition from brands like Renault, Peugeot, and DS Automobiles. Meanwhile, BMW and Mercedes-Benz are rubbing their hands together, watching the growing tension in the market.

As VW tries to juggle its quest for electrification and a minefield in China, the company must think of a way to avoid becoming nothing more than a mere relic of the highways. In the meantime, it will have to tighten its belt to continue moving forward without losing sight of its objectives or performance, all while dodging American tariffs that are as welcoming as a cactus in the back.

In the end, Volkswagen is in a chaotic dance between prowess and challenges, a bit like a choir of drunken sailors trying to sing in unison. Indeed, times are tough, but who knows? Perhaps these cries of despair will one day lead to a saving harmony… or a spectacular shipwreck.

Source: www.abcbourse.com

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