Stellantis, Volkswagen and Tesla integrate advertising into their cars: a promising new source of revenue

There are days when you wonder if the automotive industry has lost its mind. Imagine for a moment: you are comfortably seated in your car, ready to dive into your thoughts about the latest model from Ferrari, when suddenly, your dashboard turns into a real advertising circus. Yes, Stellantis, Volkswagen, and Tesla have decided to take to the roads to display ads, as if our journeys were not already obscured enough by the LED lights of other drivers.

You might have thought that after everything that has happened, with sales plummeting and margins shrinking like cheddar left out, car manufacturers would focus on what really matters: the quality of the cars. Well, no. Better to replenish the coffers through integrated advertising than to go sit in a dark room to watch a movie, right? After all, $20 billion in potential revenue speaks for itself, like a used car salesman smiling at you while knowing you will regret your purchase.

Americans, always on the front line, have already started to experience this advertising tumult. Take the example of Stellantis and its Jeep, which has the knack of running ads when the car is stationary. This is thought-provoking... and concerning. What need do we have to be distracted by ads for sushi delivery when we are trying to find our way in the midst of a traffic jam? It wouldn’t be surprising if there were advertising integration for takeout suggestions based on our GPS, and then we would really have hit rock bottom.

Some have even had the misfortune of being spammed instead, complaining to their favorite brands about "bugs" in a way that only advertisers know how to make them flee. Few will feel a real desire behind these integrations when the real question remains: at what cost? In Europe, it seems to be still muffled, like a melody heard in an ancient pub, but fear not, it will surely come. For those who doubt, just look at how the monetization market for cars is evolving.

To put things in perspective, the early stages of advertising in cars could, in the long run, become a major turning point for automotive innovation. Whether through these restaurant suggestions on a car screen desperately clinging to the last century, or by broadcasting a captivating soundtrack for marketing purposes, who knows how far this madness could take us? You could almost dream of valet drivers handing you brochures while driving. But what are we doing today? Anything goes, as long as it fuels a fluctuating market.

So, let’s leave the final word to those jogging oil tycoons exploring the potential of these new avenues. Advertising in our vehicles could well become the norm, and when that happens, don’t forget your snack for the journey — you might need to refuel after being bombarded with promotional offers throughout your drive. Who would have thought that the road to freedom would turn into a highway for traveling advertisements?

Source: www.automobile-magazine.fr

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