Montmorillon: closure of the Citroën concession on the road to Lussac

There are news that leave a bitter taste in your mouth, like a beer that has lingered too long in the fridge. The Citroën dealership in Montmorillon, on this picturesque route de Lussac, takes its bow on June 2, 2025. It's a real drama, ladies and gentlemen. Imagine: a large dealership that has seen vehicles come and go over the decades, suddenly becoming an empty shell, an echo of the honks of yesteryear, a relic of a time when cars were more than just four-wheeled devices.

A transfer, not a closure

But wait a minute, this is not the end of the world. No, no, no! The Emil Frey group, which manages this dealership, assures that this is a transfer to GMGA, the neighboring dealer. You know, that well-oiled technique of saying "closure" while continuing the same automotive show just a few steps away? For GMGA's boss, Didier Reignault, adding Citroën to his lineup is a boon: "More brands, more sales," he declares, with a smile that says it all. They even plan to take on two mechanics from the former dealership. What about the other employees? No worries they specify, not without a hint of irony: some will be "transferred" to other establishments. Ah, the joys of double talk!

Spaces with a future

The vast premises of the dealership will not languish. Indeed, Autodistribution Talbot has decided to take over, proposing to move its business to stimulate local life a bit. Pierre Olivier Talbot, the boss, assures that he will refresh the place, offering Montmorillon a brand new space. Three new jobs will even be created. Now that's a story that could make the souls of local commerce fundamentalists blush with envy, who look at this transfer with a dose of skepticism.

This new business promises to proudly fly the colors of the automotive industry, particularly with a rural clientele that, let’s remember, represents 10% of the national market. Why limit oneself to a single brand when the automotive world is filled with tempting options? Reignault's wise foresight to focus on used vehicles winks at the good old market sense, where everyone knows that's where the real revenue is made. Who would have thought that one day, selling used cars would become more profitable than new ones? Perhaps they took notes from the famous trends in automotive standards.

Changes on the horizon

In summary, the closure of this iconic dealership sounds like a bittersweet end-of-the-evening melody. But deep down, this evolution is not the expected collapse. It’s simply a change of direction, a new chapter unfolding in the automotive landscape of Montmorillon. As if to remind us that the ever-moving auto world adapts to new realities, it does not hesitate to innovate. Beyond the commercial aspect, this transition could also enhance the services offered to customers, as the pooling of spaces and the integration of electrification are not phrases to be taken lightly. Who knows, maybe one day, these new road heroes will surprise us with innovations worthy of the greatest science fiction movies.

In the meantime, let’s hope this melody doesn't ultimately turn into silence. Because after all, who really wants to live in a world without vehicles, even if it’s by shining a light on repairs and maintenance?

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