Mazda EZ-60: a new electric SUV aiming to compete with Tesla

The Mazda EZ-60 is much more than just an electric SUV. It represents a true ambition from Mazda to establish itself in a market where competition is hotter than ever, particularly against Tesla. This newcomer, unveiled at the Shanghai Auto Show, combines audacity, innovation, and a standout design. At a time when drivers are looking more than ever for sustainable mobility options, this model could very well change the game in the automotive industry.

A strategic response to Tesla's dominance

To perform in a segment as contested as that of electric SUVs, Mazda has made bold and well-considered decisions. Co-creating with Changan, a major Chinese player, reflects a desire to combine strengths to compete with the Tesla Model Y. Early data suggests that the EZ-60 has generated significant interest in the Asian market, with already over 20,000 pre-orders recorded. This early demand highlights consumers' high expectations and their desire for discovery in the electric sector.

Cutting-edge technology to attract users

One of the great strengths of the EZ-60 lies in its dual powertrain, offering both a fully electric version and an EREV model. The former, with a 255 hp engine, promises a range of 600 km, while the EREV combines a battery with notable performance and a 72 kW gasoline engine to extend the driving experience. This way, users can choose the solution that best fits their lifestyle.

• 🔋 BEV Version: 255 hp, 600 km range
• ⚡ EREV Version: 160 km in full electric + combustion engine
• 🛠️ LFP technology to reduce costs

An interior designed for comfort and ergonomics

The interior design of the Mazda EZ-60 lives up to its ambitions. The cabin, more spacious than ever, is dominated by an impressive 26.45-inch 5K touchscreen. This choice, inspired by Tesla's standards, allows for optimal control of all vehicle functions. Also noteworthy is the presence of “zero gravity” front seats that incorporate ventilation, heating, and massage, contributing to a genuine first-class travel experience.

A clear vision for the Chinese market

The pre-order strategy implemented by Mazda is receiving applause, as it encourages customers to reserve while ensuring a favorable commercial dynamic. This approach, where the deposit increases daily until delivery, creates a sense of urgency. Thanks to this strategy, the first deliveries are scheduled for August 2025, a timing that demonstrates the effectiveness of the collaboration with Changan, optimizing vehicle development.

• 🚀 Pre-orders encouraged by an effective strategy
• 📅 Deliveries expected in August 2025
• 🏭 Collaboration with Changan for agile development

The Mazda EZ-60 embodies much more than just a project. Through it, Mazda demonstrates its commitment to sustainable mobility and automotive innovation. It is a step toward the future, a promise of performance and comfort, heralding a new chapter in the history of electric SUVs. This model aims to make its mark not only in the Chinese market but also on the global stage against significant rivals. In 2025, it will be fascinating to see which paths the EZ-60 takes and if the Japanese brand will realize its dream of competing with giants like Tesla.

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