François Bacquet appointed Communication Director of Volkswagen Group France, Volkswagen and Volkswagen Commercial Vehicles from January 1, 2026

It seems that at the dawn of 2026, the world of automotive corporate communication is already dancing to a tune of novelty — and not just any tune, but one orchestrated by François Bacquet. Certainly, the enthusiasts of the models that brought Volkswagen glory will argue that this does not go around the world. But who would have thought that this person, with a CV so rich it could serve as a cushion for a sofa, would take the reins of Communication for Volkswagen Group France and Volkswagen Commercial Vehicles?

Bacquet, former Head of Marketing and Performance, currently has a reputation to uphold, a legacy to carry, and, in light of this, succeeds Leslie Peltier, who has taken off to join Citroën, all at a time when the market is buzzing more than bees during a flower invasion. Maybe he hoped to find some honey there, who knows?

For those who do not know him, it is worth noting that François Bacquet is no stranger to the automotive sector. A graduate of the Institut Supérieur de Gestion in Paris, he does not just smile at a nice meeting agenda. No, he has been involved in developing the BMW France network before embracing the world of Volkswagen and even consulting for AUDI AG in Germany. Who could do better? To give you an idea, he has since taken a tour of the garden, passing through all the nooks and crannies. From regional inspector to head of press communications, we have a man here who knows the house, just like a cat knows the cozy corners of its home.

Then, let’s be frank, with such a background, the idea that his arrival comes at a pivotal time for the group is a bit like a chef receiving a star during a storm. It’s only natural that the communication direction is in good hands, even if the communication itself sometimes resembles gibberish more than a dialogue, especially when it comes to discussing the new environmental measures for vehicles.

But let’s not rush things: the challenge ahead is not just a gentle breeze. Bacquet will not only have to bridge the growing expectations of the public, the transition to an electric vehicle, and a more sustainable future, but also juggle the brand expression, polishing a reputation tarnished by a few controversies. In short, a true balancing act — and I bet that, like a good performer, he will entertain us in this role.

And don’t get me started on social media where customers are more critical than ever; even an exceptional speaker could lose their breath there. The automotive world is filled with playfulness and oddities, and will Bacquet be able to make his mark? The future, as usual, seems uncertain. Maybe we should send him a little note of support, or simply wish him good luck, with a pint in hand.

In the meantime, January 1, 2026, will be a date to remember in the calendar of those interested in François Bacquet and the communication of Volkswagen Group France. Who knows what surprises await him? And what new stories the automotive saga will offer us in this frenzied era of digital communication!

Source: www.auto-infos.fr

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