Citroën returns to Cabourg in collaboration with the Mary group

Citroën, this iconic French brand, is once again pairing its chevrons with the gentle breeze of Normandy. In Cabourg, a true crossroads of nostalgia and modernity, the Mary group is revitalizing a site dear to fans of automobiles. On June 12, 2025, after months of work that could make a Greek architect blush, the Peugeot and Citroën dealership finally opens its doors.

A triumphant return for Citroën in Cabourg

There was a time when Citroën's chevrons illuminated the streets of Cabourg. Unfortunately, life has its whims, and the model disappeared from the local radar screens. With the rise of brand-new models and the promise of an improved customer experience, the decision to reintegrate this brand into the city is both bold and, let's dare say, absolutely necessary. Customers were only waiting for one thing: a return to their roots.

The new features that make you dream

This brand new showroom, a mix of modern and vintage design, offers visitors the opportunity to admire the latest marvels from the Peugeot and Citroën ranges, all available for test drives. For those who have not yet had the pleasure of discovering the collaboration between these two brands, now is the perfect time to embark on an automotive adventure.

Furthermore, besides new vehicles, a fleet of fifty used cars is emerging like a phoenix from the ashes, ready to entice budget-conscious buyers wandering through the streets of Cabourg. This is to say that the initiative of the Mary group is not limited to major brands; it also extends to customers with varied needs, as each open door is another chance to savor innovation.

The "Private Sale Days," which take place from June 13 to 15, promise to be as lively as a paella evening during the Feria de Sevilla. With hours running from 8:30 AM to 7 PM, it's a dream opportunity for automobile enthusiasts to dive into the motorized world without being rushed out the door at the first sip of coffee.

Mary Automobiles: a new era

The Mary group, proud to have revived this dealership, leaves its mark in the region. With twelve enthusiastic team members, the staff seems ready to welcome everyone as a right, much more than just a simple customer. Enthusiasts should take advantage of this renaissance to discover what the French brand has to offer in terms of style and comfort. This should make the hearts of fans soar more than the Ami Buggy in a concert of honks!

It would also be wise to note that this partnership with Citroën is not merely a marketing stunt, but a true return to roots and an effort to meet the growing demand from customers. The reintegration of Citroën into Cabourg is not just a trivial matter; it’s a turning point in the local automotive landscape. Honestly, who would have said that Normandy would once again become a hub for car enthusiasts?

Final thoughts

It wouldn't be surprising if in a few years, those who come to these lands nostalgically recall their beginnings at Mary Automobiles. In the meantime, let's celebrate this unusual union between tradition and innovation, between Peugeot and Citroën, in a city where calvados are not the only things turning the cranky heads of motorists. To all enthusiasts, it’s time to open your eyes wide and let these chevrons captivate you once again. Because as the saying goes, when the new meets the old, something unexpected always happens.

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