Citroën leaves Obernai to establish a large dealership in collaboration with Opel in Rosheim

In a world where people continue to seek connected and autonomous vehicles, it seems that traditional car manufacturers, like Citroën, sometimes forget that their customers simply want a dealership where they can quietly purchase a vehicle. Indeed, the latest turn of events from the Grand Est Automobiles group, which has decided to move its Citroën dealership from Obernai to Rosheim, is certainly eyebrow-raising. But, as someone would say, who hasn't dreamed of a drive in an unknown place?

A strategic choice that leaves one perplexed

For those who may not have followed, Citroën, once well-established in Obernai, is now based in a town half its size. Yes, it doesn’t seem logical. Who would want to abandon a plot of 28 ares in Obernai, cradled by its enchanting landscapes, for a more modest site in Rosheim, even if the latter boasts some advantages? It’s like a movie diva deciding to shoot her films in a hair salon!

The absurdity of modern transport

So, why this change? The idea behind this migration would be to gather the dealerships of the two brands under one roof, a sort of formal marriage between Citroën and Opel. Yes, it looks good on paper, but in reality, it resembles a bad remake of a romantic movie where the main characters do everything to avoid getting along. At the dawn of this collaboration, what will be the impact on the customers from Obernai? Enthusiasts of the brand find themselves, overnight, at the far end of the Rosenmeer area, struggling to find the new location and hoping to catch sight of a car that isn't a monster from the parking lot!

What to think of big projects with small results?

Obviously, it’s 2025 and everyone wants to be "in the loop," but the question remains whether by migrating to Rosheim, the two automotive giants will truly shine without overshadowing others. So many promises and illusions, that’s what shapes the modern world. We’re sold a ticket to the future, but often end up holding a brick in our hands. And the dilemma remains: is modern automotive transport becoming a headache like the latest update of your smartphone?

Customers at the center of the storm

On one side, we hear about optimization, and on the other, customers feeling a bit lost. How to manage this change if not by sticking together? The reality is that drivers from Obernai may find this move as bewildering as a GPS that sends you crashing into a wall! Perhaps this collaboration between the two brands in a smaller town will ultimately bear fruit, but for now, there is an unmistakable bitter taste of mockery in the air. Let’s hope Rosheim doesn’t become the black hole of the automobile!

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