Are the French really abandoning their Tesla? Discover the truth behind the statistics

The Tesla phenomenon in France raises numerous questions. Although the brand is involved in a series of controversies, the enthusiasm for its electric vehicles seems to endure. Used car market data highlights a surprising loyalty among French owners, despite calls for a boycott against Elon Musk. The figures reveal a complex reality that deserves thorough analysis.

Numbers speak: low resale rate of Tesla in the used market

Recently, a study of ads on online sales platforms like Leboncoin highlighted a striking fact: Tesla vehicles are among the least resold electric cars relative to their registration numbers. As of April 4, 2025, only 2% of registered Model 3s were listed on the used market, while this figure fell to 0.8% for Model Ys. These results starkly contrast with those observed for other competing brands, particularly in the premium segment.

To better understand this trend, it is useful to compare the resale rates of Teslas with those of their rivals:

These statistics are all the more striking in a context where tensions surrounding Elon Musk's political statements, his support for Donald Trump, and acts of vandalism targeting Tesla dealerships have been reported. Owners may have been encouraged to get rid of their vehicles. Yet, the figures indicate a different reality.

Older models and their impact on the used market

They represent a particular case in this situation. Currently, 5.3% of Model Ss and 5.5% of Model Xs are available on the used market. Their age - the Model S being over ten years old and the Model X not far from that threshold - is an essential explanation for this trend.

Owners of these older models often turn to recent alternatives offering more innovative technologies and improved performance. Lithium-ion batteries, which have a lifespan of about 8 to 12 years depending on usage, also influence their resale decision.

Here is a summary table of Tesla models based on their age and availability on the market:

It is clear that resistance to resale strengthens over time for certain models. Despite this dynamics, a move towards newer models is inevitable due to the increasing technologies available on the market.

A burgeoning used market

Despite the low resale percentages, it is important to note that the gross volume of used Teslas is significantly increasing. Indeed, in the first quarter of 2025, no less than 5,003 used Teslas were registered in France, indicating a 64% increase compared to the previous year. This can be attributed to the surge in new car sales recently.

A major aspect of this dynamic is the speed at which Tesla ads are snapped up on the used market. Used cars do not stay long on platforms like Leboncoin, limiting their overall visibility. This liquidity in the market could be seen as a good indicator of the brand's persistent popularity.

Several factors make the used Tesla market particularly attractive to the French:

• High residual value: Tesla models generally retain their value better than many of their competitors.
• Durable batteries: The longevity of the batteries contributes to the ongoing utilization of models in circulation.
• Attraction of the Tesla ecosystem: The reputation of Superchargers and its immersive user interface continues to attract buyers.

The reasons behind Tesla owner's loyalty

It is intriguing to note that, despite the controversies surrounding Elon Musk, Tesla owners in France seem to exhibit remarkable loyalty to their vehicle. Several reasons explain this complex situation, among which the exceptional user experience provided by Tesla occupies a prominent place.

Users appreciate an intuitive interface, regular software updates, and an unmatched driving quality. Other notable points include:

• Performance: Tesla cars are often recognized for their speed and range, rivaling some of the best brands, including BMW and Mercedes.
• Supercharger network: Easy access to this charging station network is a major advantage for users.
• Brand ethics: An increasing number of consumers value ecological transition, favoring electric vehicles for environmental reasons.

Meanwhile, the residual value of Teslas remains impressive compared to other brands on the market. This makes it financially less appealing to part with one's vehicle quickly. Tesla models, particularly the Model 3 and Model Y, show relatively low depreciation rates.

Dissociation between product and creator

Another essential element in the loyalty of Tesla owners is likely their ability to separate Elon Musk from the brand itself. Although controversies continue to tarnish his image, several owners present a clear distinction between their vehicles and Musk's political positions. This situation recalls previous cases where brands, although led by controversial figures, did not suffer in their sales.

Interestingly, surveys reveal high customer satisfaction among Tesla owners, with some of the highest recommendation rates in the automotive sector. Users consistently cite performance, range, and ease of use as significant reasons for their loyalty to the brand.

This phenomenon contributes to a solidified brand image, almost immunized against controversies. In the end, the attachment of drivers to their Tesla vehicle seems to far outweigh the controversies surrounding the CEO.

The effects of the media context and surveys on the perception of Teslas

However, remaining neutral to current events can prove difficult. Many wonder how Elon Musk's recent actions influence Tesla's image, especially in a climate where calls for boycotts are frequent. The impact of the media context is palpable and can affect consumer perception.

Results from recent surveys tend to confirm this. They show that, even though opinions about Musk are divided, Tesla owners maintain a positive image of their vehicles. The majority of users express their satisfaction without making a direct connection to the billionaire's controversial decisions.

• Connection to the brand: Many users continue to trust the intrinsic quality of the brand and its products.
• Education about electric vehicles: The public, better informed about the ecological benefits, seems to favor these vehicles even in the face of controversy.
• Utilitarian commitment: For many, owning a Tesla is primarily a practical necessity and admirable performance rather than a personal affiliation with Elon Musk.

This phenomenon demonstrates that, despite a sometimes turbulent context, the French retain a significant attachment to the brand. Statistics indicate that this attachment seems deep-rooted and enduring.

The rise of competition and its influence on Tesla

The emergence of competitors in the electric vehicle market also weighs on Tesla’s future. With manufacturers like Renault, Peugeot, and even Ford and Nissan aggressively positioning themselves in this sector, market evaluations are becoming more complex. The increase in electric models in these traditional brands' offerings provides consumers with more options.

Each brand has its distinct features, and with the arrival of models like the Volkswagen ID.4 and the electric model from Citroën, the dynamics become more competitive. This diversity encourages Tesla to maintain a proactive innovation strategy and reassess its positioning.

It is common to observe an evolution process in these competitive sectors. To remain relevant, Tesla must demonstrate responsiveness to these changes. Here are some factors that could influence the landscape in the coming months:

• Technological innovation: Tesla's ability to continue advancing in innovation could secure it an advantage.
• Adapted marketing strategy: Aligning with ecological and social values could enhance the brand's positive impact.
• Improving accessibility: Reducing the prices of models could attract a broader audience.

The automotive landscape is evolving, and Tesla will need to navigate wisely through this sea of competition to maintain its leading position.

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