Our experience with the unique electric Audi without the famous four rings: impressions and analysis

Ah, the Audi, this sacred cow of the automotive industry. What a joy to discover a new car, especially when it looks nothing like anything that has been done before. One wonders, after hearing about the Audi E5 Sportback, if the idea of removing the iconic four rings was not the result of too much champagne at a board meeting. Who would have thought that a German manufacturer, known for its traditions, would go so far as to want to redefine its image? Moreover, who would have suggested that Audi could be stripped of its main attribute without causing an uprising in Ingolstadt?

This strange evolution towards electric vehicles makes us think of a bad remake of a successful film: we know it will end badly, but we can't help but take a look. It's a bit like Audi decided to sacrifice its soul on the altar of Chinese fashion, partnering with SAIC to produce this famous 100% electric E5 Sportback. Imagine the shock in the offices when the decision was made to let go of those four rings, so often revered. Who would have predicted that a conservative manufacturer like Audi would embrace capital letters?

A price that makes you think

With a starting price of 235,900 yuan — about 28,450 euros — this E5 Sportback positions itself against giants like the Tesla Model 3 and the NIO ET5T. But be careful, don’t be fooled, as offering a performance package that strikes at the heart of competitor territory, Audi hopes to carve out a place for itself in a car jungle where traditional brands clash with newcomers. Could we witness a fierce race in which Audi, a bold player, might well come out on top?

At the heart of this strategy is the idea of attracting a younger audience, less affluent, and without children. A bit risky, isn’t it? Who wants to drive around town in a car that seems to be designed for short trips? Has Audi forgotten that families also need space or entertainment in the back?

The look and interior: a mix of modernity and sobriety

When it comes to design, the E5 Sportback seems to have adopted the principle of minimalism, very trendy in these times when the specter of simplicity haunts electric cars. Inside, the cabin breathes German with a touch of modernity — a stripped-down dashboard, a 14.1-inch touchscreen, and carefully chosen materials. Sobriety, far from being boring, reminds drivers that sometimes less is more. Yet, in a society where gadgets reign supreme, one wonders if Audi could miss the boat with such a choice. The front seats, in Alcantara, seem to be the centerpiece, but what about the comfort of the rear passengers?

The choices are largely debatable and seemingly geared towards the self-affirmation of young drivers. Moreover, the manufacturer manages to blend German comfort with a suspension that is rather pleasant, far from the overly firm driving sensations that have built the brand’s reputation. However, it might be wise to invest in a few extra air vents for the rear passengers. In the meantime, plan for short trips and good playlists — it’s better to stay happy!

Performance and technologies: an interesting compromise

Often, the numbers speak for themselves and, with a 435-horsepower engine in the Quattro version, the E5 can go from 0 to 100 km/h in just 3.4 seconds. But is that enough to silence the critics? On the road, it’s nothing more than a stroll, especially with Quattro technology. The engineers have done a good job calibrating the chassis. However, the strong argument that Audi seems to want to convey is simple: forget smoke-filled dashboards of technology, focus on driving.

But where performance meets reality, one detail must be highlighted: some may wonder if Audi has gotten a bit carried away regarding its range. With a consumption of 19.95 kWh/100 km on Chinese soil, the promises of efficiency fade in the face of reality. Who wouldn’t dream of a bit more practicality in these figures? Just to put an end to the numbers wars with Tesla, BMW, and others.

A competitive potential against giants

All this manipulation around performance and appearance hides a focal point: Audi now wants to establish itself in the electric segment, storming Chinese metropolises where wealthy and young consumers flock. Can it benefit from its premium image to face contenders like Renault, Peugeot, Hyundai, Tesla, and even Porsche, who never rest on their laurels? As all these brands battle to dominate the booming electric market, the question arises: does Audi really have the cards in hand to play?

Ultimately, everything seems to point to a necessary adaptation within the industry. Could the E5 Sportback be Audi's future, or is it just a diversion at a time when the true icons of the brand struggle to maintain their place at the top? The answer might unfold over the months as this beautiful surprise carves its way towards a future with still blurry outlines.

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