the reasons behind Citroën's decision to no longer display its logo on speed bumps

Ah, Citroën, the manufacturer that seems to revel in the art of surprise. Just imagine: in 2025, the big decision of the French giant is to NO LONGER display its logo on speed bumps. Yes, you heard that right! A choice as risky as bungee jumping without a cord, like having a barbecue without charcoal. But what lies behind this decision?

The brand with the chevrons, a symbol in decline

To understand this turnaround, let’s dive into the thinking head of Citroën, where boldness and madness intertwine. Perhaps after observing that the entire France was transforming into a massive "big dipper" of speed bumps, the idea of seeing its logo on every bump of asphalt started to resemble an unfortunate game of hide-and-seek. Honestly, who wants their logo associated with such dull pain? It’s a bit like Ford deciding to place its emblem on the speed limit signs, just to remind everyone that their cars can’t go faster than a snail in winter!

A stroke of genius or a misstep?

The decision to remove the logo also seems to be a way to return to essentials. Citroën, like Renault and Peugeot, is stepping into a world where brand image needs to be refined and not spread out like an overly salty dish. Fewer "chevrons" on the speed bumps could mean more mystery, adding a pinch of class to the company's image. One can imagine the marketing heads sipping a gin and tonic, thinking that sometimes less is more. Fascinating, isn’t it?

An era of change

Perhaps Citroën has simply decided to follow in the footsteps of other giants like Volkswagen, with its sharp advertisements, or even Mercedes-Benz, which prefers to talk about luxury rather than logos. The world of automotive marketing is increasingly becoming a snail race, and those who do not adapt might just end up on the side of the road — a bit like a poorly parked Nissan under a "No Parking" sign.

Ultimately, will these chevrons remain a simple note of nostalgia, or will the brand be able to reinvent itself while keeping its heritage in mind? A question whose answer may depend just as much on the chemistry of branding experts as on consumer whims. Who knows? Maybe in a while, we will see a Citroën with glittering neon colors instead of aged leather on our speed bumps. The world is crazy, and Citroën isn’t going to prove otherwise!

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